In today's data-driven world, businesses thrive on the power of information. But raw data alone isn't enough. Organisations need experts to translate data into actionable insights to make strategic choices that drive success.
According to a recent McKinsey report, organisations that use data and analytics to inform business decision-making are 15% more likely to generate above-average profits. This is where business analysts excel, leveraging analytics to empower data-driven projects and programs.
This article explores the essential components of business data analysis, showing how your organisation can unlock these insights, the tools and techniques to do so, and the stories of leading organisations who’ve achieved notable success with these data analysis strategies.